08:55 Registration and refreshments
09:25 Chairman’s opening address
Nicholas Lovell, Founder, GAMESbrief
09:30 Opening keynote: Deciding the future of social gaming on Facebook
• How Facebook drives transformation through its social infrastructure
• How developers can distribute and monetize on the Facebook platform (success stories and best practices).
• What are the trends and directions to look out for in-game transactions
Julien Codorniou, Head of Platform Partnerships, Facebook
10:00 Is giving the games away worth more or should freemium F-off?
Freemium gaming, supported by virtual goods, is poised to become the dominant revenue driver for the online gaming industry. Hear views from the guys who are making it work and how they have achieved success and those who believe in premium all the way
• Are virtual goods the trend for mobile games?
• How this impacts the real business
• Is this the only revenue stream?
Panellists include:
Ian Harper, Managing Director, Future Games of London
Gil Shoham, CEO, SupersonicsAds
Will Luton, Studio Director, Mobile Pie
Alex Dale, Chief Marketing Officer, King.com
Philipp Döschl, Co-Founder, FDG Entertainment
10:45 Roundtable networking
Use this time to make introductions and swap business cards with your colleagues and peers
11:15 Morning coffee and networking
11:45 Video by RIM
11:55 How to encourage cross promotion for social game discovery
• How to achieve social network integration
• What are the platforms for virtual goods and virtual currencies?
• What are the revenue streams?
• Does in- app advertising work?
• How can developers benefit from this?
Panellists include:
Margaret Tallman, VP of Developer Relations, GREE International
Marc Gumpinger, Senior Director Gaming Platforms, Scoreloop
Udoka Mark Uzoka, CEO, SocialCubix
Niina Karvinen, Marketing Specialist, LudoCraft Ltd.
12:30 Case study: What makes a quality social game?
• Innovating the way people connect with each other
• Using virtual goods and social games models to match greater markets
Philip Reisberger, Chief Games Officer, BigPoint
13:00 Networking lunch
14:00 The humanisation of branding and how that relates to game monetisation
• How do you go beyond attention? How appealing to moments and emotions can build additional value for brands that are looking to reach potential customers in a new medium
• Mobile games can be this new medium but trying to port over old solutions simply doesn’t work, because of its unique engagement schedules
• How can we leverage emotion and different types of inventories in games to build significant long-term ROI for brands in their user acquisition and brand spend? I’ll explain how
Eamonn Carey, Head of Business Development EMEA, Kiip
14:30 Capitalizing on the mobile gaming opportunities in Emerging regions
• Emerging markets, an overview for app developers and publishers
• Feature phones vs. Smartphones
• What to focus on for Emerging regions
• Operator Billing opportunity
• Choosing the right billing partner
Ricardo Carvalho, Co-owner, Co-founder and Managing Partner, TIMWE
15:00 Afternoon tea and networking
15:30 Roundtable networking
Use this time to make introductions and swap business cards with your colleagues and peers
16:15 Closing keynote: Happy Elements: global operation of a social game – how to fundamentally change the gaming business
Social games’ life cycle has always been a controversial topic. How to extend the life cycle of social games and improve the revenue at the same time has been the main concern of social game developers.
Haining ,from Happy Elements, will share his experience on how to make My Fishbow, the 9th Social Game in Facebook in terms of DAU, operating on Facebook. It has been 2 years and the game is still being played by millions each day all over the world —the success comes from the continuous update and operations. At the same time, Happy Elements has successfully launched its games globally, on 14 different social networking platforms from such as Facebook, China, Japan and Korea.
As social networking and gaming sites continue to explode in popularity, developers are looking to the strengthen their portfolios by distributing their games to a worldwide audience. During today’s speech, Haining will share insights on his experience what it takes to succeed globally and his perspective of social gaming in the future.
Haining Wang, CEO, Happy Elements
17:45 Closing remarks from the chair and end of conference
92.6% of people who attended MGF2011 said that event was a worthwhile investment of their time.
