08:55 Registration and refreshments
09:25 Chairman’s opening address
Maarten Noyons, Founder & CEO, IMGA
09:30 Opening keynote: Google – capitalising on the mobile channel
• Key gaming trends
• Android as a gaming platform
Laurence Aderemi, Mobile Partnerships, Google
Accessing new markets
10:00 Dissection of emerging markets: impact analysis
Hear from a range of developers who have launched in Asia, the Middle East and LatAm find out what it really takes to make it there!
• Overview of the market – data and trends
• How to establish suitable partnerships which offer the right services to developers
• How to overcome the fragmentation challenge and find a suitable platform that is easy to use
Panellists include:
Kyu Lee, President, Gamevil
Amanda Cinfio, Director of Account Management, OpenFeint / GREE International
Paul Chen, Head of Developer Relations, Papaya Mobile
Nour Khrais, Co-Founder and CEO, Maysalward
Ricardo Carvalho, Co-owner, Co-founder and Managing Partner, TIMWE
Limvirak Chea, Director of Business Development, EME, InMobi
10:45 Operator question time: have mobile network operators lost their voice?
A unique opportunity for 3 key operators to address the ecosystem directly, about their proprietary offering
• Plans for the future procurement of developers?
• How will they ensure traffic in their current portals?
• Is it too late for resurgence?
Panellists include:
Suresh Sudera Head of Games, Vodafone Group
Jean-François Rodriguez, Director, Content Division, VP Games & Transmédia, Orange France Telecom Group
Eneko Pol Porres, Head of Games, Telefonica Moviles
11:15 Morning coffee and networking
11:45 What are the best revenue and distribution models for mobile games publishers?
• What are the purchasing trends to look out for?
• What are the social media strategies for successful game publishing
• Premium vs freemium vs ad funded – which will win?
• Monetising the customer – credit cards or operator billing?
Panellists include:
Nick Alexander, Executive Chairman, Connect2Media
Olivier Bernard, EMEA and APAC General Manager, Glu Mobile
Javier Pérez Dolset, CEO & Founder, Zed
Janis Zech, Chief Revenue Officer, SponsorPay
Jonas Berg, Partner Manager – Games, Sony Ericsson Mobile Communications
12:30 Roundtable networking
Use this time to make introductions and swap business cards with your colleagues and peers
13:00 Networking lunch
Beyond gaming
14:00 Case study: How to have success with a branded game
Hear best practice, tools and techniques from a studio who have branched into sponsored games
Michael Schade, CEO & Co-Founder, Fishlabs
Celia Francis, CEO, WeeWorld
14:30 Future gazing into mobile strategy
Attendees will hear about XMG’s first-hand experience in working with a much-loved brand, to help expand the experience from the small screen to the mobile screen. XMG’s most recent Transmedia deal was with Teen Nick’s Degrassi, and Sony Pictures ‘Ghost Busters’. Then, Ray will give an outlook on the prospective of Transmedia and how this new approach of storytelling will shape the future of mobile gaming strategy
Ray Sharma, CEO & Founder, XMG Studios Inc
15:00 Afternoon tea and networking
15:30 Roundtable networking
Use this time to make introductions and swap business cards with your colleagues and peers
16.00 Closing keynote: TBA
16:45 Closing remarks from chair and end of conference
92.6% of people who attended MGF2011 said that event was a worthwhile investment of their time.
